camden fashion >> cyber fashion
Cyberdog has become an integral part
of the alternative dance scene with their brand of sci-fi
alien-inspired florescent clubwear. You can hear their Camden
HQ long before you see it – with hard house pumping
from huge stack speakers in their cavernous cybercafe. Alien
designs are everywhere, cyber robots line the walls. The clothes
are stretchy silver, glow in the dark plastic and t-shirts
complete with flashing matrix-style lights. Original and futuristic.
Cyberdog, Stables Market, Camden.Tel: 020 7474 3737
Punkyfish has established a reputation
for original, cyber designer clothing at affordable prices.
Most of their customers are aged between 12 and 20 and love
the bright, vibrant streetwear with a sporty touch from designer
Kemal Gediz. Their new shop in Camden High Street is one of
the most eye-catching stores on the strip. The Canal Market
store sells discounted end of line Punkyfish stock - lots
of bargains. Punkyfish, 1 Chalk Farm Road, NW1 or Unit 304
Stables Market, Chalk Farm Road, NW1 8AH. Tel: 020 7482 4400.
Or Camden Canal Market, NW1.
This is cyber clubwear that you can
also take out onto the streets. Bright reds, yellows, blues
and greens flash with ultra violet stitching and reflective
bands. Spank has existed as a shop in the Stables Market for
several years now and owner Deborah has been selling her own-
design alternative clubwear on stalls in the market and at
festivals for much longer. Her clothes are often seen adorning
the nation's slinkier TV presenters and Madonna has been seen
wearing their stuff. It all well-priced, too. From UV tops
for around £20. Stables Market, Chalk Farm Road, London
NW1. Tel: 020 7482 3959.
Vicious started life as a small experimental
in the historical catacombs of Camden Market stables.
In 1996, Vicki 'vicious' Pena, after spending many years in
fashion retail, decided to try her hand at the creative side.
Vicious had a remit to experiment with materials,
looks, gender roles, and concepts. Vicious attracts clients
who believe in their individuality and are unafraid to 'dress
up' and live the fantasy world of reality. There are no boundaries
in the Vicious world anyone can try it, regardless. The rest
of the world is catching on now as famous faces appear in the
shop on regular basis. Stables Market
Swear is a London based fashion house
famous for its outrageous footwear - no wonder then that its
more radical Swear 'Alternative' line is right here in Camden
at Stables Market. Like Cyberdog, Swear has become a place
for social interaction between fans of their shoes, who hang
out there taking in the hard house music and the alternative
decor. Swear has more than 20 flagship shops in cities such
as London, Tokyo, Moscow, Hong Kong, Melbourne and others.
But it all started here - well worth a visit for fans of their
shoes. Prices range from £50 to £200. Swear, (Between
Cyberdog and Black Rose) Stables market, Chalk Farm Road,
NW1. Tel/Fax: 020 74857182. Map ref: D7
If you see someone wearing brightly coloured
or florescent plastic tubing extensions in their hair, the
chances are they got them from Pepi’s - the most famous
cyber hair salon. Ironically Carlos, the driving force behind
Pepi’s, developed his ideas more than 15 years ago –
long before Cyberwear itself became well known. Pepi’s
also specialise in hair extensions, dreadlocks and cuts using
materials like monofibre, fibre optics, natural hair, foam,
feathers, pipe cleaners, rubbers and bubblewrap - basically
anything so long as it is comfortable, easily washable and
light. The plastic tubing extension is achieved by first braiding
the hair and then wrapping it with synthetic hair - then the
plastic is tied around this ‘wrapped dread’, covering
the whole length. To give more volume to the look the plastic
starts at various points of the dread. Pepi's: Stables Market,
Camden. Map ref: D7.
UV, alternative and cyber fashions at Spank
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